I frequent WineBerserkers which is site aptly described by its name. I’ve met good friends there and have had mostly positive experiences but every now and then the site can be somewhat toxic. Last week there was a post about the sale of Limerick Lane Vineyard and winery (more on this later). Half way through the thread someone took the time to point out that they had wrote a letter to Limerick Lane in response to their pricing in the Spring mailer. Specifically this person said to Limerick Lane that Carlisle and Bedrock represented better values and because of that he was no longer buying the Limerick Lane wines. This person also implied that Limerick Lane did themselves a disservice when they lowered prices on their Russian River Valley Zinfandel to $20 in order to move product during the pandemic. Finally, the author compared Limerick Lane pricing to Napa Valley Cabernet Sauvignon.
Following this post many WineBerserkers piled on Limerick Lane echoing the authors displeasure with Limerick Lane pricing. I rarely weigh in on matters like this but I felt compelled to call out some points made by the author. First off, comparing Limerick Lane Zinfandel pricing to Napa Cabernet pricing is just stupid. Secondly, to imply that Limerick Lane should have lower prices because they moved product at a lower price point during the pandemic (because they lost restaurant distribution) flat out sucks.
Finally who actually takes the time to write a letter to a winery complaining about prices? Clearly someone with way too much time on their hands. There have been any number of wines I have stopped purchasing over the years because pricing in my mind was too high. It never occurred to me that I should write a letter to Fred Schrader to let him know I had moved on to other Napa Cabs like Rivers-Marie and Outpost.
Finally I don’t think any of us should criticize a winery for their prices. None of us know what Jake Bilbro paid to purchase Limerick Lane and how he wrote his business plan to support a family owned operation. I just assume he priced the wine as fairly as possible for both himself and his customers.
At the end of the day if you no longer purchase a wine because you are uncomfortable with the pricing that is your prerogative. Please don’t feel compelled to complain about said wineries pricing every time you get a chance. Move on and enjoy the hobby. After all, it’s just wine.